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Many changes have occurred in the economic structure of the Braidese area over the last few centuries. Due to its central position between the hills of Langa and Roero and the fertile plains of the Cuneo area, Bra has always been an important place of trade and commerce, fueled since ancient times by the rich sale of wines and mountain cheeses.

 

At the beginning of the twentieth century Bra was mainly an important agricultural center (Agriculture) supported above all by the famous cultivation of vegetables and the consequent market.

 

In the last century, the progressive industrialization of the whole of Piedmont had allowed the establishment of some important factories operating mainly in the field of tannin art (handicraft), while in the fifties the economic boom brought a new and radical upheaval in the economic structure: heavy industry established itself in a decisive way and the industries of Braida also changed their vocations, moving towards activities related to the processing of plastics and to heavy mechanics (Industry).

 

It certainly did not disappear in this industrial characterization, the Bra of the third millennium comes with a still different face. The fortunate tourist-commercial situation that has affected Southern Piedmont in the last decade of the twentieth century has allowed the Braidian economy to change its appearance and to orient itself towards an advanced tertiary that combines the demands of modern times with respect and valorisation of the traditions (Trade).

 

Bra is today the seat of important exhibitions and events, of national and international associations, of a characteristic trade that returns to favor the rich enological and gastronomic production of these lands (Tourism).

 

The constant demographic development and a per capita income above the national average make Bra one of the most important cities in the southern Piedmont area. The steady growth of tertiary activities, mainly induced in the tourism and hospitality sectors, will still entail further changes in the socio-economic braidese cross-section in the coming years.